Why home fragrance makes a good gift
It is personal without being intrusive, it is used every day and it improves a home in a way people notice. It is also easy to get right, if you choose with a little thought about the person and the place.
Three ways to give
| Gift | Price | Best for |
|---|---|---|
| SERRA, the cold-air diffuser | $650 | A truly special gift, for someone who will enjoy setting it up and using it every day |
| A single scent, 120 ml | $145 | Someone who already has SERRA, or when you know the scent they would love |
| Discovery Set, five 5 ml bottles | $105 | When you are not sure, or for a friend who likes to explore |
Choosing a scent for someone else
Think about the place and the mood rather than the notes. Ask yourself where the person feels most at home, and what they love.
- A calm, quiet person: Laguna, sunlit and understated.
- Someone who loves to host: Cali, golden and warm, or Del Mar, fresh and open.
- A traveler or a lover of coastlines: Ericeira, salted and bright.
- A lover of evenings, wine and old places: Porto, warm and intimate.
- No idea at all: the Discovery Set, which lets them choose.
The presentation
Each Carmela scent comes in a gift box printed with a line drawing of its place, and SERRA arrives in a navy box with the Carmela emblem. It is a gift that looks considered before it is opened.
A gift for the person who has everything
Choose something consumable and beautiful rather than another object. A scent is used up and enjoyed, and the person gets to choose when to replace it. A 120 ml bottle is a generous gift on its own, and a Discovery Set turns a gift into a small discovery.
Gift ideas by occasion
| Occasion | What to give | Why |
|---|---|---|
| Housewarming | A single scent, or the Discovery Set | A new home is deciding what it should smell like |
| Hosting thank-you | A single 120 ml scent | Generous without being over the top |
| Anniversary or milestone | SERRA with a scent | An object that is used and seen every day |
| Winter holidays | SERRA, or a scent such as Porto or Cali | Warm scents suit the colder months |
| A thoughtful small gift | The Discovery Set | Five scents to explore, in one box |
SERRA or a bottle of oil?
If the person already has a Carmela diffuser, a bottle of oil is the right gift: it is the part they will want to replace. If they do not, SERRA is the gift that makes the rest possible. It is a diffuser they set once and enjoy every day, controlled from the Carmela Scents app.
Giving a Discovery Set
The Discovery Set is the easiest gift to get right. It holds all five scents in 5 ml bottles, so the person gets to choose the one that belongs in their home. It also works well as an addition to a larger gift, for example alongside SERRA.
When to give
Home fragrance works for housewarmings, hosting thank-yous, anniversaries, birthdays and the winter holidays. It is especially good for new homes, when someone is deciding what their space should smell like.
